Whether it's real estate, AI, business mergers or a brand project, our experts partner with you to augment your team. When businesses find themselves simultaneously excited and paralyzed, and the path to successful implementation remains unclear, we become your partner delivering product and project excellence!
What sets WERKBENCH apart is not just our distinctive approach as strategic advisors but our ongoing work developing all facets of project and product development. We don't leave you simply with an impressive slide deck and no actionable path forward, we become a working extension of your team through every phase.
We begin by understanding your specific business challenges, objectives, and existing technological ecosystem.
Rather than force-fitting solutions, we identify the specific areas needed to deliver measurable impact for your organization.and help you achieve your goals.
We design customized implementation roadmaps that consider your data and/or business environment, integration requirements, and organizational readiness for long term success.
Our team doesn't just advise — we execute, working alongside your team to bring solutions to life.
Our Consulting services help businesses of all size continue to leverage AI (and other) technologies, brand marketing, financial and business operations to drive improvements that increase efficiency and revenue.
We establish clear metrics and continuously refine implementations to maximize ROI while continuing to manage the project and/or train internal resources.
We work with teams of all sizes, in every vertical to identify high-impact opportunities and align them to your business objectives.
We identify critical friction points where bespoke solution can dramatically enhance decision-making, eliminate redundancies, and accelerate work efficiencies.
We revolutionize business processes through strategic software integration.
Our approach focuses on practical solutions for measurable ROI.
Clients experience operational improvements, transformative shifts in efficiency and quantified increased profits.
By embedding predictive analytics and machine learning into everyday business operations, we transform reactive processes into proactive systems.
We anticipate your needs, adapt to changing conditions, and deliver superior results via custom technology development & integration.
We bring deep expertise in machine learning, natural language processing, computer vision, generative AI technologies and all types of project management services (digital and analog) . Our engineers and project directors ensure seamless integration with your existing infrastructure.
Our consultants analyze your business processes to identify high-impact business opportunities. We develop customized roadmaps with clear ROI models, ensuring your investments deliver maximum value.
From proof-of-concept to full-scale development and deployment, we build production-ready systems that integrate with your enterprise architecture. Our solutions are secure, compliant, and built to scale.
Our track record speaks for itself. Our clients are some of the best known brands and corporations in the world, both in NA as well as Europe and Asia. WERKBENCH managers have achieved significant efficiency gains, cost reductions, and competitive advantages through our project implementations for our clients, on a global basis.
Our consultancy has helped Fortune 500 companies to nimble startups, across industries achieve transformational results through strategic project implementation.
We don't just create the strategy and implementation plans, we develop and launch while building capabilities that drive lasting business value.
With over 70 years of combined partner experience spanning Bain & Co., Oliver Wyman, and Merrill Lynch, our consultancy delivers comprehensive compliance frameworks, operational due diligence, and strategic project management solutions tailored specifically for hedge funds, family offices, and investment firms. We transform regulatory cha
With over 70 years of combined partner experience spanning Bain & Co., Oliver Wyman, and Merrill Lynch, our consultancy delivers comprehensive compliance frameworks, operational due diligence, and strategic project management solutions tailored specifically for hedge funds, family offices, and investment firms. We transform regulatory challenges into competitive advantages through customized compliance manuals, risk assessments, and monitoring programs that protect your business while enabling growth. Our due diligence expertise provides unparalleled insight into investment targets, operational risks, ESG considerations, and technological vulnerabilities, giving you confidence in every decision. Beyond compliance, our project management solutions optimize your organization through tailored system implementations, process refinements, and strategic transformations that enhance operational efficiency. Each engagement leverages our deep expertise in business strategy, risk management, governance, international regulation, and sustainability to deliver actionable solutions that drive measurable results.
With six decades of combined expertise, our partners have pioneered groundbreaking technology solutions spanning database systems, SaaS platforms, semantic technologies, NLP, streaming media and cutting-edge AI systems powering vertical-specific solutions across insurance, healthcare, travel and beyond. Our team has spearheaded the develo
With six decades of combined expertise, our partners have pioneered groundbreaking technology solutions spanning database systems, SaaS platforms, semantic technologies, NLP, streaming media and cutting-edge AI systems powering vertical-specific solutions across insurance, healthcare, travel and beyond. Our team has spearheaded the development of intelligent conversational systems—from sophisticated callbots to advanced chatbots—that transform customer engagement while delivering measurable business outcomes. This deep technological foundation is complemented by our extensive experience leading mobile and web product development initiatives for iconic brands including the NY Times, Food Network, Ikea, Disney, and Red Bull, consistently delivering innovative digital experiences that drive engagement and business growth. Our proven methodology combines technical excellence with strategic vision, ensuring each solution we develop addresses complex business challenges while creating sustainable competitive advantages for our clients. From concept to launch, we bring unparalleled insight into the full technology development lifecycle, having successfully guided numerous Fortune 500 companies and ambitious startups alike through digital transformation journeys that redefine industry standards.
Drawing on 30 years of distinguished experience and Air Force Academy leadership training, our real estate consulting practice delivers comprehensive financing solutions, strategic land development expertise, and meticulous license management services that navigate complex regulatory environments with military precision. From initial site
Drawing on 30 years of distinguished experience and Air Force Academy leadership training, our real estate consulting practice delivers comprehensive financing solutions, strategic land development expertise, and meticulous license management services that navigate complex regulatory environments with military precision. From initial site assessment through project completion, we provide end-to-end project management that transforms undeveloped land into thriving residential communities and corporate complexes with unmatched efficiency. Our veteran-led approach combines disciplined execution with innovative financing strategies, enabling clients to optimize capital structures while minimizing risk across the development lifecycle. Having successfully guided projects ranging from single-family homes to large-scale mixed-use developments, we bring battle-tested methodologies that consistently deliver projects on time and within budget while maximizing return on investment. Whether you're seeking financing solutions, navigating entitlements, or requiring comprehensive project oversight, our consulting services deliver the strategic vision and operational excellence that turns ambitious real estate concepts into profitable realities.
WERKBENCH is working direct with the management team of FARMarkt.com developing a bespoke AI Autonomous Commerce® technology that creates a direct connection between farms and food producers on the one hand and with consumers on the other, all within the AI driven commerce platform. This innovative approach streamlines the entire sales process by:
Challenge
The New York Times sought to increase its influence in the local NYC weekend leisure market. While the newspaper's "Weekend" section had long been a trusted resource for New Yorkers seeking cultural and culinary experiences, the publication recognized an opportunity to engage with audiences in a more dynamic, location-specific way.
Simultaneously, Citi Bike (owned by a private company and not affiliated with Citibank) was looking to enhance rider experience and increase usage across their bike-sharing network throughout New York City.
Both organizations identified an opportunity to create a symbiotic partnership that would leverage the NYT's trusted content and Citi Bike's extensive mobility network.
Implementation
The application was launched with a six-month pilot program targeting both existing Citi Bike users and NYT subscribers. The rollout included:
Results
The six-month pilot demonstrated significant benefits for both organizations:
For Citi Bike:
For The New York Times:
For NYC Businesses:
A specialized bespoke mobile application was developed that integrated Citi Bike's transportation service with the New York Times' curated local recommendations. Key features included:
Application Functionality:
Partnership Elements:
Challenge
Bacardi brands, one of the world's largest privately held spirits companies, sought to explore innovative digital marketing strategies for their Patron Tequila brand to drive direct sales conversion. The company wanted to test whether integrating direct purchase capabilities into streaming video content could significantly impact sales performance for their premium spirits brands, specifically new product launches under Patrón Tequila and Grey Goose Vodka.
Results
The social commerce campaign delivered exceptional results across key performance metrics:
Key Insights
The campaign demonstrated that integrating purchase opportunities directly into engaging video content significantly reduces friction in the consumer journey from discovery to purchase. By allowing consumers to act on their interest immediately, Bacardi was able to capitalize on the momentum created by compelling content and influential personalities.
This case study highlights the power of combining authentic storytelling, strategic influencer partnerships, and seamless eCommerce integration to transform traditional marketing approaches in the spirits industry.
Our agency was engaged to create a comprehensive social commerce campaign coinciding with the summer launch of multiple new tequila products from Patrón and vodka products from Grey Goose. The innovative approach leveraged video content with integrated eCommerce functionality.
Challenge
Mattel, a global leader in children's entertainment, faced a significant challenge with their core girl product line. Young female consumers were aging out of these products much earlier than in previous decades, threatening brand loyalty and long-term market position. The company needed a strategic intervention to reverse this trend and revitalize their iconic brand for a new generation.
Our Approach
Our team was engaged for a comprehensive strategy consultation, working directly with Mattel's CEO and senior leadership. We conducted extensive market research and data analysis to understand the evolving preferences of young consumers and the changing competitive landscape.
After thorough analysis, we delivered a data-driven presentation to Mattel's C-suite executives and marketing teams. Our core recommendation was bold but clear: Mattel needed to pivot toward an original IP content strategy, leveraging their existing product lines as the foundation for compelling storytelling.
Results
The content-first approach yielded remarkable results across multiple dimensions:
Immediate Impact
Long-Term Transformation
Based on the strength of our strategic insights, Mattel expanded our engagement to develop, produce and implement multiple content initiatives. These included:
Steven Mendelson is a distinguished executive and entrepreneur with over three decades of experience spanning entertainment, technology, digital media, and management consulting. His career is defined by transformative leadership roles at major corporations and success as a serial entrepreneur with multiple successful exits.
As an Executive Vice President at Tri Star Pictures and Division Head at Sony, Mendelson developed deep expertise in content strategy and entertainment business operations. His visionary approach to digital media emerged during his tenure with Paul Allen's Vulcan Ventures, where he helped establish Starwave. This pioneering digital media company developed and launched ESPN.com and a gaming division, both of which were subsequently acquired by The Walt Disney Company in a landmark deal approaching $1 billion.
Mendelson's entrepreneurial spirit has led him to co-found six technology startups, with two notable exits through acquisitions by Viggle Inc. and Houghton Mifflin Publishing. His strategic insight was honed during his time at Bain & Company, where he consulted for European clients, and as co-founder of the USA division of PIPC Consulting, which was later acquired by Cognizant.
Most recently, Mendelson has leveraged his extensive experience as the Fractional Chief Revenue Officer for Hollo.AI Inc., an innovative artificial intelligence company based in Los Angeles. He continues to provide strategic consulting services to a diverse portfolio of clients across technology, consumer packaged goods, financial services, advertising, entertainment, digital education, energy, agriculture, and food & beverage industries.
Throughout his career, Mendelson has consistently demonstrated the ability to identify emerging market opportunities, build high-performing teams, and drive substantial business growth across multiple sectors. Mendelson has worked throughout North America, Europe, Middle East and Asia.
